Our Story

Step into the world of AADA, where the struggles surrounding skincare and haircare evolve into stories of empowerment. My journey began with a personal struggle – years spent battling dry, dull, and compromised skin, paired with the haircare battles of thinning strands, breakage and the distinctive complexities of managing curly hair. The cycle of disappointment from endless product claims and the maze of complicated ingredient lists left me feeling overwhelmed and disheartened.  

Our mission is to rewrite this narrative. AADA is more than just a brand; it embodies a commitment to reclaiming the essence of self-care. We believe that simplicity is the ultimate sophistication, that nature holds timeless wisdom. Our products are a testament to this belief – you won't find complicated formulations or vague assurances but time-honoured remedies that have graced generations.

We know that authenticity doesn't just stop at what's inside the bottle. It extends to where these ingredients come from. AADA stands firm in sourcing from trusted farmers who uphold the highest standards, ensuring quality, ethical practices, and a positive impact on local communities.

We invite you to take step back from the noise. Let's discover the beauty in simplicity, the power of nature, and the confidence that comes from nurturing your skin and hair. Our goal is to provide you with products that reflect your commitment to self-care, rooted in nature, and as authentic as your beauty journey deserves. Welcome to AADA – where trust, quality, and genuine care are our guiding lights.